An animated illustration of Dobrian Dobrev waving and smiling

Hi, I am Dobrian

I help teams design strategy, systems, and products that scale with clarity and impact.

[Who am I]

UX Strategist

Design Lead

Systems Thinker

Mentor

I am a Design Lead and Product Strategist with 13+ years of experience shaping digital products across enterprise, SaaS, and EdTech.

I specialise in:
‍

Scaling design systems
Translating research into impact
Aligning UX strategy with KPIs

My work spans global organisations like VMware and Coca-Cola, as well as founding and scaling my own product to 8K+ MAU across 140+ countries.

I operate at the intersection of:
‍

Product Strategy
Design Systems
Conversational & AI UX
AR/VR Experiences
Growth-driven UX

I combine rigorous research, strategic clarity, and scalable design systems to solve real user problems and drive measurable product outcomes — whether in enterprise transformation or early-stage product innovation.

[Who I've worked with]