Reimagining Coca-Cola’s Promotional Services Platform
Led the UX strategy and experience architecture for Coke's Next-Gen Promo Services Engine v2
About
NGPS
Designing the Self-Service Promotion Engine v2.0
Our vision was to build a scalable internal platform designed to streamline campaign operations, standardise workflows, and support multi-regional marketing execution.
Why:
- Expand promo capabilities by providing an easy-to-use Self-Service platform
- Help Marketers design, create, execute, manage, and keep track of loyalty programs and marketing campaigns
- Streamline the work and collaboration between IT and Marketers
How:
- Revamping the overall User Experience of the Self-Service so it’s intuitive for Marketers and non tech-savvy users
- Improving the authorisation mechanism that allows a certain marketer to tackle only what he/she is involved with
- Standardising governance and design guidelines for multi-regional rollout
Integration & Frameworks
The NGPS engine acted as the internal platform to create, manage, and monitor digital brand promotions. NGPS could also communicate with other tools through API calls. NGPS could activate any promotion across multiple channels like web (ONE) or Mobile (CCA). The respective promotion can run globally or be gated to specific regions and markets.
Backend + Frontend
Coca-Cola Internal Process Diagram
New Flow
NGPS v2.0 introduced a new streamlined journey
Sign In
Authentication and RBAC
Based on KOid the user is given certain rights and/or is restricted to certain functionalities (CRUD*) and access to campaigns (promo objects) and promotions (promo configs)
Create Campaign
Campaign Creation
- Select experience(s)
- Choose a region/market
- Allocate dates
Assign Promo
Promo Assignment
- Select Promo Mechanic
- Define functionalities
Add Prizes
Allocate Prizes
- Add Prize Information
- Add Redemption Information
Manage Campaign
Launch & Manage
- Assign winning moments
- Assign currency allocation rules
- Manage Campaign Details
- Review and Share Campaign Insights
Going Beyond
v2
We are aiming towards an even more streamlined platform experience
We developed a Proof of Concept Prototype that leveraged prebuilt blocks that you can drag and drop to design the flow and the journey of the promo campaign
Impact
v2
Platform-Level Impact
- Reduced operational friction across campaign setup
- Standardised promotional workflows across regions
- Improved transparency into campaign lifecycle status
- Enabled scalable compliance enforcement within workflows
- Increased efficiency across marketing and operations teams
